Born from the
everyday life
of a real family
I didn't build Kukui because I spotted a market opportunity. I built it because my home was chaos — and I'm a product manager who genuinely believes things can be made simpler.
Why is it called Kukui?
What sound does a rooster make? I asked my daughter. She looked at me sweetly and said: Kukui.
Not cock-a-doodle-doo. Not cock-a-doo. Kukui. Full stop. And she said it with such confidence, and with such sweetness, that I couldn't choose any other name.
From that moment I knew: the home assistant I was building would be called Kukui. A name that reminds us that behind every technology there's a person, and behind every person — there's a family.
Our home was
a little bit chaotic
Like every busy family — we kept shopping lists in 5 different places, forgot reminders, asked "who's supposed to do that?" several times a day, and "when do you have Pilates, babe?" became a fixed weekly question.
I tried task management apps. Whiteboards. Google Sheets. They all required the whole family to adopt a new app — and that never happened.
Then I noticed one thing: everyone already opens WhatsApp. Every day. Dozens of times.
The best platform for a home assistant isn't a new app — it's the app everyone already uses. WhatsApp is already there. We just need to add someone smart on the other side.
I play guitar, play chess, develop indie games in my spare time, draw, and believe that everything — even technology — can be beautiful.
Yam Cohen —
Product Manager
I'm Yam, a product manager with experience building complex products. I believe the best user experience feels like a natural conversation, not like a user manual.
Kukui is my personal project — I built it alone, from the first idea to a finished product. Every line of code, every message the bot sends, went through me.
If you're curious — you can read more about me on my personal site. yamcohen.com →
Why Kukui is different
The values that guide every decision I make
No commands to memorize. No interface to learn. Write to Kukui in natural language like you'd write to a friend — and he'll understand.
I didn't ask my family to download a new app. I built something that lives inside the WhatsApp that's already open on everyone's phone.
Not just for the mom who manages everything. Also for the dad checking items off at the supermarket, and the kid who wants to know what their task is today.
Families already using Kukui
Situations you might recognize
I text Kukui "add milk, bread and eggs" — and my husband sees it right away at the supermarket. No more phone calls from the checkout line.
Kukui reminds me every Tuesday and Thursday at 4 to pick up the kids from their after-school activity. No setup needed again — it just works.
We split the household chores between everyone — who takes out the trash, who washes dishes, who vacuums. Kukui reminds each person what's theirs. We stopped hearing "I didn't know that was my job."
Ready to meet
Kukui?
Send "Hello Kukui" on WhatsApp and get started now. No downloads, no sign-up — just message us.
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